welcome to
shrishti's garden
shrishti a. · writer · photographer · generalist
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the picnic blanket

about

shrishti
somewhere, catching the light

generalist by trade, confessional by nature.

i write, photograph, and grow ideas for a living. i studied electronics, wandered into sales, found marketing, and now spend most days turning messy questions into plans people can actually move on. outside work: dancing, a camera, a good book, and planning whole trips around food.

currently
  • chief of staff & gtm, dognosis
  • writing again as lu
previously
  • sales, bizom
  • marketing
  • electronics
available for
  • gtm & chief-of-staff roles
  • brand & content
  • writing, photography
the work bench

selected work

a generalist who ships: go-to-market, launches, and pipelines built from zero.
chief of staff & go-to-market

dognosis

problem
a deep-tech startup with a real breakthrough in early cancer detection, but no repeatable way to reach patients, partners, or investors.
what i did
stood up the go-to-market motion end to end, ran cross-functional plans, and turned research into things the team could actually execute.
result
a working investor pipeline and a live consumer funnel where there was none.
d2c launch & brand

breatheasy

problem
take a clinical, science-first idea and make it something everyday people would sign up for.
what i did
owned positioning, the landing page, and the waitlist funnel, down to the whatsapp confirmation flow.
result
live waitlist in market at breatheasy.dognosis.tech.
sales & business development

bizom

problem
a cold market and long b2b cycles, with pipeline to build entirely from scratch.
what i did
ran outbound end to end, booked and led discovery calls, and qualified for real fit.
result
25 meetings, 8 qualified leads, and a very high tolerance for a no.
the willow pond

writings

i used to write as lu (@uwupoet). then i stopped. this is me finding the path back.
the book-cart nook

reading

things i borrowed a brain from. one sentence each, no star ratings.
scroll the shelf · swap in your real books
the greenhouse

now growing

what's alive right now, still a little unfinished.
writing

reanimating @uwupoet

started posting poems again, for kas day. the confessional account is awake.

soon

a substack

moving the longer essays somewhere with more room to breathe.

photography

a new roll

a fresh set of frames on its way into the grove.